Pique Label is the source for ready-made label designs for the commercial wine industry.
What is Pique Label?
Pique Label provides the commercial wine industry with the most efficient label design solution available. With its off-the-shelf designs and uniquely crafted services, Pique Label enables producers to get their wine on the shelf faster and easier than ever before.
With Pique Label, you can Stop Designing. Start Selling.
How we got started
Pique Label was conceptualized and developed by a veteran graphic designer who began their career designing for tech companies in Silicon Valley before moving switching to the more palatable world of wine. After many years of working within the wine industry, Pique Label’s founder started to notice a steep increase in requests from producers looking for private label design.
The requests typically went as follows:
“We’re in communications with a nationwide retailer who is looking for a new private label wine. We need to present them with label concepts as soon as possible. We don’t have a lot of details on what they’re looking for except that the label must complement a white wine that retails for $12 and appeals to women. Ideally, we need a few concepts created ASAP because we found out about this opportunity a tad late and we are competing to get in ahead of other producers. Oh, and we haven’t finalized the name yet so just throw in a placeholder for now.”
Pique label was inspired by the realization that private label producers were in need of an alternative label design solution better suited for an oversaturated, fast-paced, & competitive market.
Designing this way, with minimal direction and no lead-time, was the perfect recipe for failure which, unfortunately for many producers, was often the case as most didn’t secure the deal with the retailer.
Some producers chose a more proactive approach by requesting the creation of a small portfolio of pre-designed labels they could later customize in-house and present to retailers as needed. These producers seemed to fare better, but nevertheless still had to contend with the same drawback as the ad hoc approach — spending a great deal of time, money, and effort with NO guarantee of a handshake from the retailer.
It quickly became apparent that traditional for-hire label design services were not the ideal option for the creation of private label wines. A new approach was needed; a solution that would reduce the strain on private label producers, and better serve their clients.
And thus, Pique Label was born.
future plans
Pique Label is still in its infancy. While we have some big plans for the next few years, we’re taking it slow and making sure we grow responsibly and sustainably - we want to be around for awhile! Our goal is to not only be the source for off-the-shelf label designs, but to expand our offerings in order to help make the label-making process even faster and easier for our customers. Be sure to subscribe so we can keep you in the loop!
We’d love your feedback! Tell us about your business, what challenges you face, and how we can improve our offerings in order to help you succeed. Have ideas for new designs? We’d love to hear them!
WHAT MAKES Pique label DIFFERENT?
Pique Label is the only e-commerce company offering a more expedient, business-minded approach to commercial wine label design.
Pique label’s business model is focused on catering to the needs of modern wine producers — giving them solutions that provide maximum speed, control, and flexibility so they can stay at the forefront of today’s highly competitive, fast-paced wine market.
Our GOAL
Pique Label's goal is to be the wine industry's go-to source when needing a quick, reliable, high-quality alternative to traditional tailor-made design services.
Our MISSION
Pique Label's mission is to be a valuable resource for commercial wine producers of all sizes -- providing them with products, services, tools, ideas, and inspiration that will help them grow and succeed.
Our PROMISE
To continuously grow and improve our offerings while never losing sight of our number one goal — to provide high-quality products and services our customers can depend on.
Our Vibe
We’re creative types who are curious, passionate, and like to think outside the bottle. That said, we subscribe to the belief that form follows function and make sure usability is at the center of everything we do.
Our Philosophy
At Pique Label, we strive for integrity, humility, and dependability. Integrity to deliver what we promise, humility to admit when we fall short, and dependability to make it right. If you feel like we are not operating accordingly, please let us know.
our tagline
Stop Designing. Start Selling.™
FOUNDED
January 1, 2020 by Rachelle O’Brien